Solving The Moral Dilemma Of Janet Moore Essay Example | Topics and Well Written Essays - 500 words - 7

Solving The Moral Dilemma Of Janet Moore - Essay Example If there are any misgivings about the firm or if I don’t like the product and goals, then I should not join the firm. This reasoning applies to manufacturers of alcohol products and arms. As per the case, the firm aggressively targets younger children with low-nicotine mint and cherry-flavored products so that they would graduate to the two much stronger and best selling brands. The issue that arises now but which has not been mentioned in the case is how does the snuff product compare with cigarettes. The case does not mention the comparison between the two products for addiction and harms done to the body and it is further assumed that the two products have the same levels. Cigarette marketing and branding are widely accepted and if the addiction and harm levels are same, then the marketing job that Janet is exploring should be acceptable. However, Janet has to take cognizance of the Kantian Philosophy of treating men as means to achieve an end. This attitude is callous as Kant argues that while men can be used as a means, they must be also treated as an end in themselves (Seidler, 1986). Therefore Janet has to realize that what her senior Karen says is also true, that they can use the job as a means to improve the firms' image and to save peoples lives. There are a number of lawsuits being files about the dangers of the tobacco product. Soon the firm would be in serious trouble. Janet and Karen can use their training and education to modify the marketing campaign to bring in the principle of utility. A balance can be struck between obtaining the required sales revenues yet prevent younger age children from being targeted by the Ad campaigns. Janet should take up the job more as a challenge and because she believes in the good that she can bring to kids. She could explore the concept of corporate social responsibility and ensure that the product carries enough health warnings and that people are aware of the dangers.